The Brand Collaborative Podcast
The Brand Collaborative Podcast is brought to you by the founders of Brand Author, a leading Texas based Advertising firm that specializes in Branding. This program takes a deep dive into the science and art behind creating a standout brand. Join Zahra Cruzan and Ian Friedel as they interview experts, discuss case studies, and talk with entrepreneurs leading the next great brands.
Episodes
25 episodes
Scaling Your Brand While Staying Focused on Your Vision
In this episode, we sit down with the incredible Adesuwa Elaiho, founder and Executive Chef of Asukar, a top-tier pastry company renowned for its artistic creations. After shaping sales for major restaurant brands, she rekindled her pastry pass...
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1:02:59
Adding PR to Your Brand Strategy
In this episode, we sit down with the remarkable Aguila Mendez-Valdez, the Founder and CEO of Haute in Texas, an acclaimed PR and Marketing agency that has burgeoned into a thriving multiple six-figures business. With a career marked by dynamic...
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52:21
Feliz Wean, the Making of a Brand
In this episode of The Brand Collaborative Podcast, we sit down with Carla Goncalves, the founder of Feliz Wean, to delve into the inspiring journey behind her brand. Carla's story begins as a mother of two, facing the daunting challenge of wea...
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30:49
Becoming the Visionary of Your Brand
Join us for an insightful episode with Stephanie Scheller, also known as The Impact Authority, as she shares her incredible journey. With over a decade of expertise in human psychology, Stephanie's story of building her first business from the ...
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1:07:45
Telling a Brand Story Through Photography
In this engaging episode, we sit down with Gabriel Garcia, a true Renaissance spirit with a heart as big as his imagination. Although he hails from the vibrant city of San Antonio, Gabriel's upbringing was marked by a unique duality, spending f...
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55:26
Branding in Medicine
In this episode, we are joined by Michal Waechter, a seasoned healthcare administration professional with over a decade of experience in the San Antonio market. Michal has honed her expertise in various aspects of the healthcare sector, from bu...
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56:35
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Moon Sonder: The Making of a Brand
In this episode, we're joined by Karen Bonnici, an inspiring entrepreneur behind products like Super Blanky®, Super Towel®, and Dreamighty® by Moon Sonder™. Karen's journey embodies the fusion of passion and purpose, leading to patented creatio...
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Season 1
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Episode 19
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1:00:20
Building an Impact Brand: The Blooming with Birdie Story
Join us on an exciting journey as we dive into the world of education, curiosity, and compassion with our special guest, Ashley Bird. In this episode, Ashley shares her unique experience growing up in a traditional educational model and how it ...
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Season 1
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Episode 18
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39:26
Do you have Amazon Strategy for 2023?
In this episode, we have Amazon expert Michael Maher, owner and founder of Cartology as he shares his insightful journey in the world of e-commerce. Discover how his path led him to Amazon, realizing the untapped potential and knowledge gap on ...
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Season 1
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Episode 17
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52:08
Marketing E-Com Brands
In this episode, we deep dive into different strategies on ways to start a profitable Amazon business. Meet Jason Hsieh, CEO and Chief Visionary Officer at Seller Fuel, a unique eCommerce marketing agency where their mission is to empower brand...
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Season 1
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Episode 16
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59:07
Finding your True North in Personal Branding
In this episode, we have brand navigator expert Lauren Clemett to help you understand how the brain sees the brand. She also shares compelling stories and tips to get a clear direction on promoting your personal brand. You don't want to m...
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Season 1
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Episode 15
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1:07:51
Selling a Brand
In this episode Co-Founder of SoStocked, Chelsea Cohen talking about her brand journey. From launch to a very lucrative sale and joining Carbon 6, Chelsea shares all.
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Season 1
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Episode 14
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1:06:25
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Brand Based Marketing Plan for 2023
In this solo episode, Zahra shares valuable strategies on how to take your brand and integrate it into your marketing. Easy actionable steps to improve messaging and be proficient in your marketing. If you need support,
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Season 1
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Episode 13
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24:40
Telling your Brand Story Through Video
In this episode, listen in as we explore how to approach video as a brand equity tool with founder and principle of one of the best media firms in Texas. Meet Adam Dusenbury and Elizabeth Reiser from White Cloud Media Group as they...
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Season 1
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Episode 12
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47:37
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Creating Offers that are "on brand"
In this episode, our guest Leslie Chasnoff shares the importance of understanding your brand value in order to build brand loyalty and deliver the brand promise. As the San Antonio Market Director at Notley, she discusses on how to take a...
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Season 1
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Episode 11
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1:13:23
The Launching of a Brand
So how much does your brand actually affect your launch? And what do you do if your launch doesn't go as planned?In this episode, our amazing guest Ken Westgaard is here to share his expertise on how to create a successful launch by int...
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Season 1
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Episode 10
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59:15
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How Successful Brands are Coping with Staffing
In this episode, we have invited Dax Moreno, an organization wizard to talk about how to find and acquire the right talent solutions for your company. As the Managing Director of Technology at Vaco, he stresses the importance of integrating new...
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Season 1
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Episode 9
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1:04:44
Brand Strategy in Under 20 Minutes
In this solo episode, host and Brand Author founder Zahra Cruzan shares simple actionable steps to help build and create your brand. She discusses the importance of brand value and presents simple tools so you can start working on your brand st...
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Season 1
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Episode 8
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18:45
Visionary Leadership
In this episode, listen in as host and Brand Author founder Zahra Cruzan discusses how important vision is to the branding process. She shares compelling case studies and strategies on making sure your brand vision translates into the experienc...
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Season 1
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Episode 7
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28:47
How One Baseball Team Disrupted a Market and Found Their Brand
In this episode, find out how Jesse Cole crafted a unique marketing strategy by staying true to his mantra of "Whatever's Normal, Do the Exact Opposite". As the owner of Savannah Bananas, a baseball team in the Coastal Plain League, they ...
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Season 1
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Episode 6
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35:06
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Building a Strong Franchise Brand
In this episode, listen in as our guest Sean Knox shares his magic formula on how to build a successful franchise business. As the COO of Urban Bricks, he crafted a brand standard with an emphasis on authentic hospitality and unique vibe. Sean ...
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Season 1
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Episode 5
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1:21:14
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Leading a Brand of Vision
In today’s episode, Amy House, CEO of Growin' Out Loud Darlin, talks about a holistic approach in leading a brand of vision — from the birthing of a company name and embodying your goals, to challenging limiting stories and implementing systems...
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Season 1
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Episode 4
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50:06
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Building an Amazon Brand
Amazon product sellers, this is a must-listen episode. In today's episode, I am talking with legendary Amazon marketing consultant, Amy Wees. She's going to be breaking down the fundamentals of marketing your products on Amazon and what is work...
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Season 1
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Episode 3
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57:38
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The SOPs of Brand Experience
Yep, we're going there...we're going to be discussing that four-letter word in today's episode - SOPs. Love 'em or hate 'em as brand leaders if we want to deliver consistently and establish solid brand standards, SOPs are our only hope! T...
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Season 1
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Episode 2
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57:20
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Branding Your Restaurant with TOAST
If you run a restaurant, you know how critical it is to stay front of mind with your customers. With so many options, it's easy to be forgotten if can't establish a relationship with your patrons. Join me today, as I talk with Emily...
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Season 1
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Episode 1
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1:05:06
